Music is more than just a background noise.  It can influence how customers feel, behave, and remember your store. We will explore how to use music to create a memorable and engaging public environment that attracts and retains customers.

why music matters for retail stores. 

Shopping in a retail store is not just a transaction. It is an emotional and sensory experience that online shopping cannot replicate. Customers want to feel transported, connected, and inspired by your store.  Music can help you achieve that.
Music is the first thing customers notice when they enter your store. It sets the tone and mood for their visit. It can also affect their perception of your brand, products, and service. Research shows that music can increase customer satisfaction, dwell time, spending, and loyalty. 

But not any music will do. You need to play music that fits your brand and your customers’ preferences. Music that is too loud, too quiet, too fast, or too slow can have negative effects on your customers’ mood and behavior. Music that is irrelevant, inconsistent, or outdated can damage your brand image and reputation.

How to choose the right music for your store

To play music that works for your store, you need to consider three factors: your brand, your customers and licensing.

Your brand: Your music should reflect your brand’s personality, values, and message. It should match your store’s design, lighting, and ambiance. It should also be consistent with your marketing and advertising campaigns. Your music should tell a story about who you are and what you stand for.

Your customers: Your music should appeal to your target audience and their tastes. It should also suit the context and purpose of their visit. For example, if you want to create a relaxing and soothing environment, you might play soft and slow music. If you want to create a lively and energetic environment, you might play upbeat and fast music.
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Your Legal Responsibilities: Choosing the right music is only the first step. You also need to adhere to legal requirements of publicly broadcasting music.  It is important to consider that,  while it is a required investment to be able to legally play music to your customers,  you will be supporting the artists by giving them an opportunity to collect performance royalties and being a part of the creative convergence of music enhancing the environment that houses your brand.

Here is a solid solution to take care of all three: 

Use Soundtrack Your Brand, a streaming music service for businesses.

Soundtrack Your Brand is a music service that lets you stream licensed music for your store. It has over 560 curated playlists, thousands of artist stations, and millions of songs to choose from. You can also create your own playlists using custom keywords and genres. Soundtrack’s music is hand-picked and quality-checked by music experts to ensure brand-fit and customer satisfaction.

Soundtrack Your Brand lets you schedule your music in advance, so you don’t have to worry about changing it manually. You can set different playlists for different times of the day, days of the week, or seasons of the year. You can also adjust your music for different zones or areas in your store, such as the entrance, the fitting room, or the checkout.

Soundtrack Your Brand lets you control your music from any device, such as your smartphone, tablet, or computer. You can access your account, change your playlists, adjust your volume, and monitor your playback from anywhere. You can also give your employees access to your music, so they can manage it on-site.

Soundtrack Your Brand keeps your music fresh and relevant by adding new songs and playlists every month. You can also discover new music and trends by browsing Soundtrack’s categories and recommendations. By updating your music, you can surprise and delight your customers with something new and exciting.